وصف المنتج Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World :Book Summary Break the Rules! is a bold and enlightening exploration of the six “counter-conventional” mindsets that differentiate game-changing entrepreneurs from conventional business thinkers. Drawing from over 20 years of field research and entrepreneurial experience, Dr. John Mullins of London Business School presents a compelling blueprint for how anyone—whether a startup founder, corporate leader, or aspiring innovator—can adopt entrepreneurial thinking to challenge norms, drive growth, and create meaningful impact. Mullins reveals that successful entrepreneurs don’t follow the rules—they rewrite them. Rather than relying on textbook strategies, these individuals embrace six unique mental models that help them seize opportunities, navigate uncertainty, and build resilient, high-performing ventures. Importantly, Mullins argues these mindsets are not innate traits, but learnable disciplines that can be cultivated by anyone, in any industry, at any stage of their career or venture. :The Six Counter-Conventional Mindsets Although the book provides rich detail and real-world examples for each, here’s a high-level glimpse of the six entrepreneurial mindsets: Yes, We Can! – Rejects the constraints of limited resources and embraces the power of belief and community to accomplish more than thought possible. Problem First, Product Second – Solves real pain points before building products, ensuring strong market fit. Ask for the Cash, Ride the Float – Focuses on creative financial leverage to fund growth without external investors. Beg, Borrow, but (Almost Never) Steal – Smart entrepreneurs find value in underutilized resources through collaboration, reuse, or creative partnerships. Sell First, Build Later – Tests demand before investing heavily in building, using pre-sales and commitments to validate ideas. Fear Not the Big Guys – Leverages the strengths of agility, speed, and customer intimacy to outmaneuver large incumbents. Why You Should Read This Book: Whether you’re launching a new venture, driving innovation within a large organization, or simply looking to sharpen your entrepreneurial edge, Break the Rules! gives you the mindset toolkit to thrive in a fast-changing world. It offers a refreshing, actionable, and research-backed framework that doesn’t just inspire—it empowers. Mullins cuts through theory and delivers real tactics grounded in lived entrepreneurial experience, making this an indispensable read for: Entrepreneurs seeking scalable success Intrapreneurs driving innovation from within Corporate leaders adapting to disruption Educators and mentors guiding the next wave of founders :About the Author Dr. John Mullins is an internationally respected entrepreneurship professor at London Business School and a seasoned entrepreneur with three ventures under his belt. With over two decades of research and teaching, Mullins is also the best-selling author of foundational entrepreneurship texts including The New Business Road Test, Getting to Plan B (co-authored with VC legend Randy Komisar), and The Customer-Funded Business. His books are widely adopted in business schools and entrepreneurial programs around the globe. Known for bridging academic rigor with practical experience, Mullins is a “Pied Piper” of entrepreneurial thinking, encouraging professionals at all levels to challenge assumptions and create ventures that change the world—with this latest book as the ultimate guide.
