وصف المنتج Behind the Cloud – The Untold Playbook Behind Salesforce’s Meteoric Rise Summary of the Book: Behind the Cloud is the remarkable behind-the-scenes chronicle of how Marc Benioff transformed Salesforce.com from a small startup in a rented apartment into a multi-billion-dollar software empire—and the global leader in cloud computing. Co-written with Carlye Adler, this book dives deep into the revolutionary mindset, strategies, and operational blueprints that allowed Salesforce not only to survive the dot-com crash but to redefine the entire software industry. More than a business biography, this is a tactical guide for innovation, resilience, and purpose-driven growth in an ever-changing digital world. What You Will Discover in the Book? Readers will uncover over 111 concise “playbook-style” strategies that Benioff and his team used to disrupt the traditional software model. From pioneering the SaaS subscription model to embedding philanthropy into the company’s DNA with the 1-1-1 model, Behind the Cloud offers insights on product launches, customer evangelism, scaling culture, and leveraging partners to create a thriving ecosystem. You’ll also gain a rare window into the strategic thinking that helped Salesforce build massive brand loyalty, execute flawless IPO timing, and dominate an industry that didn’t yet exist. Why Should You Read This Book? If you’re a tech founder, startup operator, or visionary leader seeking to disrupt an industry, Behind the Cloud delivers unmatched real-world insight. Unlike generic success stories, Benioff lays out actionable tactics and timeless principles—from launching products to building culture to navigating market downturns. This book is a treasure chest of growth playbooks that any entrepreneur or executive can adapt to their unique journey. Whether you’re building your first startup or scaling a $100M company, Benioff’s brutally honest lessons are both inspirational and practical. About the Author: Marc Benioff is the founder, chairman, and CEO of Salesforce, a company he built into one of the world’s most admired cloud computing giants. Known for his visionary leadership, Benioff is also a pioneer in corporate philanthropy and an advocate for stakeholder capitalism. His co-author, Carlye Adler, is an award-winning journalist and bestselling business writer. Together, they distill decades of trailblazing experience into this candid and empowering book that continues to shape modern entrepreneurship, cloud strategy, and tech culture.
